Recently I bought some instant pasta and got some gift coupons with it. It said that there is 500/- off on purchases above 1200/- in a popular online store. As my running shoes were wearing off, I thought I can use it to buy a pair of shoes. I checked the price of some shoe models and compared it with another online store's prices. There was almost 600 to 700/- difference. So, they just give 500/- off while pricing things 600/- more. Is this an offer?
Again, one day everyone around me at office were panicking. They said that some online shops are giving unbelievable discounts. But again, when checked against some other online stores, people realized that it is just a publicity stunt and the so called offer prices are higher than other sites.
Some other companies give you "free" talktime offers with purchase of things like noodles and dishwash bars. But that requires you to "register" yourself with some sites. This is the catch. They get your email id, mobile number etc. And as usual we never read the "terms and conditions" but just click "I Agree". So this information can be misused. I am not saying that all such offers are threat to your privacy but you can not trust all such offers. Nothing in the world comes for free from "businesses". They themselves say that they are not charities!
So am I against all online purchases? Definitely not! I myself purchase lot of things online. But what I am saying is, clever marketing gimmicks and enticing offers should not mislead us to waste our money on something that is not worth. Now let me list out how these online stores are serving us better as well as how they are spoiling us!
The Good Side:
1. They don't need to rent a large showroom, air-condition it, pay hefty electricity and water bills and employ staffs. All they need is a website and a warehouse. That's why they can offer cheaper prices.
2. They offer more choices. For example, they provide option to buy phones and laptops of brands that are seldom available in conventional market.
3. They allow you to shop at your convenience. More payment choices and offers.
4. There are some tax differences between states. As these products are shipped from various locations across India, you can get a cheaper deal in that way too!
The Bad Side:
1. Things like shoes, dress etc can have mismatch against your expectations.
2. Purchasing lesser known brands may look like steal deals. But in some cases, there can be poor after sales service that will make you regret the purchase!
3. Delay in shipments are possible. Also some damaged products may need lengthy follow-ups to get rectified or refunded. Some times that even won't happen.
4. Unlike in case of conventional shopping which happens once in a while, people can constantly waste their time by looking in to online stores. Some tempting offers and targeted ads create an unwanted urges to spend on things that people seldom need.
So, to summarize, online stores are inevitable effect of the IT revolution. There is no point in protesting against it. Resistance is futile! These stores provide us more options and choices. But be careful! Don't purchase anything in a hurry. Compare price in other online stores and conventional shops. (Recently I bought a helmet of same brand/model/size for a much lesser price than in any online store from a conventional shop!) Before buying anything ask yourself if you really need it and will use it for sure and it is worth the money you are going to spend on it. Once again! Beware of online offers. Be extra cautious before buying anything (not only online but also in normal shops).
Some other companies give you "free" talktime offers with purchase of things like noodles and dishwash bars. But that requires you to "register" yourself with some sites. This is the catch. They get your email id, mobile number etc. And as usual we never read the "terms and conditions" but just click "I Agree". So this information can be misused. I am not saying that all such offers are threat to your privacy but you can not trust all such offers. Nothing in the world comes for free from "businesses". They themselves say that they are not charities!
So am I against all online purchases? Definitely not! I myself purchase lot of things online. But what I am saying is, clever marketing gimmicks and enticing offers should not mislead us to waste our money on something that is not worth. Now let me list out how these online stores are serving us better as well as how they are spoiling us!
The Good Side:
1. They don't need to rent a large showroom, air-condition it, pay hefty electricity and water bills and employ staffs. All they need is a website and a warehouse. That's why they can offer cheaper prices.
2. They offer more choices. For example, they provide option to buy phones and laptops of brands that are seldom available in conventional market.
3. They allow you to shop at your convenience. More payment choices and offers.
4. There are some tax differences between states. As these products are shipped from various locations across India, you can get a cheaper deal in that way too!
The Bad Side:
1. Things like shoes, dress etc can have mismatch against your expectations.
2. Purchasing lesser known brands may look like steal deals. But in some cases, there can be poor after sales service that will make you regret the purchase!
3. Delay in shipments are possible. Also some damaged products may need lengthy follow-ups to get rectified or refunded. Some times that even won't happen.
4. Unlike in case of conventional shopping which happens once in a while, people can constantly waste their time by looking in to online stores. Some tempting offers and targeted ads create an unwanted urges to spend on things that people seldom need.
So, to summarize, online stores are inevitable effect of the IT revolution. There is no point in protesting against it. Resistance is futile! These stores provide us more options and choices. But be careful! Don't purchase anything in a hurry. Compare price in other online stores and conventional shops. (Recently I bought a helmet of same brand/model/size for a much lesser price than in any online store from a conventional shop!) Before buying anything ask yourself if you really need it and will use it for sure and it is worth the money you are going to spend on it. Once again! Beware of online offers. Be extra cautious before buying anything (not only online but also in normal shops).
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