Tuesday, December 29, 2015

Testing The Waters

There are two things currently trending in social media. Beep song and Sagayam for CM. Thanks for our short-term memories that we have already moved away from recent floods, let alone protest against liquor. In my understanding, these two incidents seems to be testing the waters before a full fledged public "coming out". It is safer for the parties involved.

The song was written, sung, recorded with music and vulgar words beeped-out. Perfectly ready for posting in Youtube or Soundcloud. Then suddenly someone "leaked" it. If the public reaction was positive, then we might have seen people claiming that "Simbu alone didn't do the song." "It is my music." "My recording theater!" etc. But as the reaction is negative everyone else had forsaken Simbu to fight the legal battles alone and face the angry crowd of people. But as the song is not "published" in proper sense, Simbu can claim that the song is "leaked" without his knowledge and it is none of his fault. Perfect example for the benefit of "testing the water"!

Now take the another case: Sagayam for CM. He may be a good IAS officer. And the idea of Sagaym for CM is not that bad. But the way this idea is brought to public is what strikes a nerve for me. Sagayam can resign his post and start a political party or join any existing party if he wants to run for CM. Else he can just openly give a statement that he is not interested in politics and no one should use his name in that way in social media or public gatherings. But his "silence" is deafening as he just sits like it is somebody else's problem. If there is enough support, he may come out as a candidate in coming elections. Else he may just downplay this entire episode as a social media sensation created by some over enthusiastic fans. A Goundamani comedy scene comes to mind!

Even Dr. Kalam tried his hand at this trick, when he said that he was willing to be the president for second term if there is "certainty".  (http://www.hindustantimes.com/delhi/kalam-surprises-third-front/story-YxWB2XRUrveu8aCHigxvBJ.html)

So the lesson for us is, if this method works even for public figures, why not we utilize the same? You can tell your wife that there is a good offer on pizzas in nearby shop. If she shows some interest, you can go ahead and order pizzas and escape from upma. Else you can silently glue your mouth shut with upma without further "consequences". Practical isn't it?

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